A|More|Perfect|Union
click to enlarge
enlarge image
TITLE
War Gum: "Swords and Bayonets Clash in Bloody Fight"
 
DESCRIPTION
War Gum: "Swords and Bayonets Clash in Bloody Fight" (No. 151)

Text on reverse of card: "Bloody hand-to-hand fighting raged in the barricaded streets of Japanese-army-invaded Taierhchwang on April 1, 1938, with the success of Japan's drive toward the city, Suchow, hanging in the balance. The fight for Taierhchwang was typical of the entire Tientsin-Pukow front. There were disjointed flankings in several places and infiltrations of both Chinese and Japanese lines by independent detachments deprived of organized support, fighting against annihilation. About 10,000 CHinese wielded their ancient broadswords against the less-efficient swords and bayonets of about the same number of Japanese in primitive contact fighting. (The inferior quality of the Japanese bayonets and swords had been noted early on the year by master swordsmiths sent to China to repair Japanese weapons, and steps were to be taken to eradicate the 'wicked dealers.')
To know the HORRORS OF WAR is to want PEACE. This is one of 240 True Stories of Modern Warfare. Save to get them all and compete for 1000 Cash Prizes. Ask your dealer. Copyright 1938, GUM, INC., Phila. Pa. Printed in USA"
 
CONTEXT
"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
 
CREDIT
Gum, Inc.
Courtesy of Carl Sheeley
 
DATE
1938