War Gum: "Tokio Bombers Drone Over Sacred Mountain"
War Gum: "Tokio Bombers Drone Over Sacred Mountain" (No. 170)
Text on reverse of card: "On January 1, 1938, Japanese bombing planes, chasing over China in a 2000-mile arc stretching from Shantung to Canton, completed a three-day program of bombarding key cities in the most destructive mass raids since the capture of Nanking. In the north, a squadron of heavy Japanese bombers droned over the sacred mountain, T'ai Shan, and dumped bombs on the city of Taian. The bombs were of an incendiary nature which caused many historic shrines to burst into flames, doing extensive damage to the picturesque city. The picture shows Taian by night with the famous mountain in the distance. In the foreground excited groups of residents are fleeing to bomb-proof underground shelters. A brilliant moon made the mountain city an easy target for the invader's planes.
To know the HORRORS OF WAR is to want PEACE. This is one of 240 True Stories of Modern Warfare. Save to get them all and compete for 1000 Cash Prizes. Ask your dealer. Copyright 1938, GUM, INC., Phila. Pa. Printed in USA"
"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
Courtesy of Carl Sheeley