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War Gum: "Jap Machine-Gunners Pursue Swimming Airmen"
War Gum: "Jap Machine-Gunners Pursue Swimming Airmen" (No. 270)

Text on reverese of card: "After the China National Aviation Corp. plane had been downed by Jap flyers it was followed by pursuit planes which continued to machine-gun it until it was sunk, and when Pilot Woods started swimming across the river they began to machine-gun him." These words are taken from a note dispatched to Japapn on August 25, 1933, by U.S. Secretary of State Hull, making emphatic objection to Japan for attacking a Chinese-American airplane. It was recalled that Japan had apologized and offered to pay indemnity for sinking the Panay in Chinese waters. Nevertheless the protest was rejected on "factual grounds." Two German passenger planes were subsequently sunk early in September. (Hugh Woods had been a commercial pilot in the Orient since 1933. He was born in Winfield, Kansas and attended Fort Wayne, Kansas State College. He was a friend of the late Frank Hawks, famous aviator, killed in flight.)
To know the HORRORS OF WAR is to want PEACE. This is one of the SECOND SERIES of Horrors of War picture cards and true stories of today's warfare. Save to get a complete history. Copyright 1938, Gum, Inc., Phila., Pa. Printed in USA"
"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
Gum, Inc.
Courtesy of Carl Sheeley