A|More|Perfect|Union
click to enlarge
enlarge image
TITLE
War Gum: "American Homes Looted at Hangchow"
 
DESCRIPTION
War Gum: "American Homes Looted at Hangchow" (No. 60)

Text on reverse of car: "Foreigners in Hangchow, capital of Chekiang Province, during the latter part of 1937 and the first part of January 1938, were in fear of their lives! Uncontrolled looting, disorder, and a general condition of unrest, caused by Japanese occupation of the city, were observed in all parts of the town. Civilian Chinese, and even Japanese soldiers were seen entering American schools and homes, as well as those of other foreigners, to steal what they could! American and other flags prominently displayed had no effect on the looters, and the Japanese Military Police seemed powerless to cope with the situation. On January 1 the wife of an American missionary and her little son were just setting out on an errand of mercy to another section when a band of looters entered her home and demanded her money! One of the hoodlums even tried to carry off her small Chinese nursemaid! Intervention of Japanese Military Police, in this case, checked one of the looters in his tracks, and prevented greater harm from befalling the Americans.
To know the HORRORS OF WAR is to want PEACE. This is one of a series of 240 True Stories of Modern Warfare. Save to get them all. Copyright 1938, Gum, Inc., Phila., Pa."
 
CONTEXT
"Bubble-gum cards emerged from their wrappers, smelling of powdered sugar, in comic-book colors with armies and soldiers, tanks and planes, blood and gore...There was a message on each to justify their acquisition to the parents who provided the pennies: "To know the HORRORS OF WAR is to want PEACE." We kids hardly noticed....
A curious, comic-book war survives on the cards, the dream visions of gum-company copywriters. Whether the scenes were gruesome or glorious, the colors were always as bright as the outlook for victory. The enemy was always vicious and often cowardly, while our side was always brave and fought like heroes."
Stanley Weintraub, "The Bubble Gum Wars," in MHQ
 
CREDIT
Gum, Inc.
Courtesy of Carl Sheeley
 
DATE
1938