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Identification badges of World Trade Center survivors.

Location: World Trade Center
Source: Gift of Morgan Stanley

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Morgan Stanley collection
Description: This collection of business cards, ID badges, business ephemera, and motivational clothing documents the experiences of employees at Morgan Stanley.

Context: As the largest tenant in the World Trade Center, Morgan Stanley, a global financial services firm, was significantly affected by the terrorists’ attack. With advance planning, regular fire drills, and good luck (all Morgan Stanley offices were below the crash zone on the 78th–84th floors of the south tower), the company lost only six of its 2,700 employees in the south tower.

Along with employee safety, continuity of operation was also important. Morgan Stanley, and many other Trade Center firms, immediately switched operations to back-up facilities, never missing a beat in their global operations. At Morgan Stanley, employees reported to a back-up facility at 75 Varick Street by 9:15 am (only minutes after the second attack).

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Motivational t-shirt
"Extraordinary times. Extraordinary people." was the motto adopted by Morgan Stanley as it attempted to raise morale in the cramped Varick Street back-up facility. Transcript: Morgan Stanley USA Extraordinary times. Extraordinary people. [...]
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Stock market bell
In an effort to raise spirits and maintain a sense of mission, this bell was rung at the Varick Street facility every day, at the opening and closing of the New York Stock Exchange.
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Motivational hat
In the weeks following the disaster, the company created motivational hats as part of an effort to keep morale high in the cramped Varick Street back-up facility.
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Statement from Alan Di Sciullo
A Comment on September 11 I was one of the lucky ones. On the morning of September 11, 2001, I was rushing from an early doctor's appointment to my office at the World Trade Center in New York City to get to my office on the 65th floor of Tower [...]


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