"Always make a total effort, even when the odds are against you."
— Arnold Palmer
Arnold Palmer breathed fire into golf's stale and elitist image. Sports Illustrated's 1960 Sportsman of the Year issue was effusive: "With . . . his boyish enthusiasm, his athletic good looks and irrepressible will to win . . . he has ended his sport's long wait for a fresh, vibrant personality, bringing a new age to golf: The Palmer Era."
When the photogenic and talented Palmer entered the Augusta, Georgia, Masters Tournament in 1955, he brought new excitement to the 20-year-old competition. "Arnie's Army," his throng of loyal fans, followed his every move. For the first time in history, the tournament sold out.
For drama, few events equaled Palmer's 1958 come-from-behind win. TV ratings soared 350 percent over the previous year. The Masters is now one of the most watched sporting events in America. A consistent winner, Palmer captured more than 90 national and international professional golfing championships, including the U.S. Open, the British Open, and the Masters.
Name: Arnold Daniel Palmer
Born: Latrobe, Pennsylvania, 1929–